753 is a soft vinyl toy brand founded by a Hong Kong artist based in Taiwan.
The brand focuses on character-driven creations that blend retro toy culture,
soft vinyl aesthetics, and playful storytelling.
Inspired by vintage sofubi, mascot culture, and everyday imagination, 753 creates original characters with simple yet memorable silhouettes, each carrying its own unique personality and emotional charm.
From original creations to officially licensed projects, 753 explores the balance between collectible art toys and approachable character design, combining nostalgia, humor, and contemporary toy culture into one universe.