Where toys and everyday life meet

Asia’s largest urban and street art festival, URBAN BREAK, presents Toy Con Seoul — the only toy fair in Korea where global art toys come together in one place.

Featuring international artists and IP brands, TCS is the heart of playful culture. To experience global art toys, find your way to Toy Con Seoul, presented by Urban Complex.

Festival program
Every year, new programs are arriving
Artist & Brand Booth
Participating artist/brand booths, limited edition tosys for sale
Toy Village
Open vendor zone for individuals and businesses
Stage
Global artist talk & brand programs including gift giveaways
Exclusives
TOY CON SEOUL exclusive limited editions available only at the event
A GLOBAL PLAYGROUND FOR
ART TOYS, IP, AND COLLECTIBLES
Be Playful! Live Toyful!
Toyful Life
Toys added to everyday life
Collecting Experiences
An experience for collectors
Curated Discovery
Currated Discovery
Global Connection
Artist from across the world in one piece
Creative Exchange
Exchange between creator
IP Expansion
Stage for IP expansions
Brand Guidelines
Graphic Elements
Graphic elements utilize existing assets from the previous branding to maintain consistency and enhance recognition.
Mascot
Graphic elements utilize existing assets from the previous branding to maintain consistency and enhance recognition.
Typography
Typography treatment utilizes a slim outline style, creating a refined and lightweight visual expression that captivates viewers.