Senzhiwu Crafts Co., Ltd. has years of experience in cultural and creative crafts. It integrates original IP incubation, design research and development, production and cross-border operation. With mature supply chains and exquisite craftsmanship, it focuses on creating visually appealing and heartfelt original trendy toy IPs, delivering soothing cultural products for young consumers.
Maomao PAI is the core original cute IP developed by the company. Inspired by lovely lazy cats, it features chubby shapes and vivid gentle looks with healing charm, matching young people’s pursuit of stress relief and cute creative goods. The IP launches diversified themed collections with strong scene atmosphere. The Workplace Daily series depicts cats as office workers and restores vivid working scenes. The Mysterious Forest series creates fantasy kittens with flowers, leaves and fairy elements. It also includes romantic star camping and playful fantasy mushroom series, covering home, outdoor and fairy-tale themed scenes.