MEICHAI’s collection showcases a diverse range of contemporary Chinese character art, bringing together established artists and beloved original IPs.

From fluffy lili’s poetic illustrations and Anthony the Bunny, one of China’s most iconic characters, to the dreamlike worlds of KOKORO, Luo Xianbing, and Tirelessgirl, each series expresses a distinct artistic identity. Blending emotion, imagination, and contemporary aesthetics, the collection explores themes of childhood, self-discovery, quiet reflection, and resilience. Together, these characters celebrate the richness and diversity of today’s designer toy and illustration culture.