517.TOY (No. 517 Toy) is a Taiwan-based designer toy brand beloved for its playful imagination and distinctive character designs. Centered around its signature character ZZ (睏睏), the brand creates figures that are not only adorable but also delightfully quirky and intriguingly unconventional. Through a wide range of concepts and narratives, 517.TOY brings its unique artistic vision to life in collectible designer toys.

From astronauts and swimmers to whimsical animal characters, the brand explores diverse themes that seamlessly blend everyday life with fantasy, offering collectors a fresh and engaging experience. One of 517.TOY’s signature features is its modular design system, which allows interchangeable outfits, accessories, hairstyles, beaks, and other parts on the same base body. This high level of customization enables a single character to take on countless new appearances, enhancing the joy of collecting while expanding the brand’s imaginative universe.

Combining vibrant colors, refined sculpting, and witty storytelling, 517.TOY’s creations appeal to audiences of all ages. By merging adorable characters with innovative design and interactive playability, the brand continues to redefine the possibilities of contemporary designer toys.

*Exclusive content will be updated soon.
Exclusive information for this booth can be obtained through materials provided by the participant on-site.